Hair care product sale, limited releases, and exclusive new arrivals.

Black Week is approaching – and we're gearing up for the year's most anticipated campaign. For a limited time, you'll be able to grab hair care products at seriously sharp prices. We're talking real deals!

During Secret Black Week, you get:

✔ Limited editions – some items sell out instantly
✔ Exclusive new arrivals released during the week
✔ Exclusive gifts
✔ A chance to win a Dyson Airwrap (value SEK 7,460) Ninja Ice Cream Maker (value SEK 3,299) BONUS! Win a SEK 10,000 gift card from dalarnasekobutik.com


Want early access and secret entry? Register below and we'll send you an email as soon as the campaign goes live. First come, first served.

Last year was chaos (in the best way). We sold out of several products, launched new items, and – not least – raffled off SEK 5,000 to spend + a coffee machine among all who spent over SEK 1,000.

Now it's time again. And we promise: Black Week 2025 will be even bigger.

With us, you'll find skin and hair care products that actually make a difference – developed in collaboration with hairdressers and skincare experts to deliver visible results after the very first use.

During Secret Black Week, you'll have the chance to grab everything from our most beloved products to limited releases, exclusive packages, and unique promotional prices – offers we rarely (or never) show the rest of the year.

We dare say this will be one of the year's most anticipated campaigns.

And yes – we will be releasing at least two brand new products, exclusively for our invited customers.

Do you want to be invited to the secret campaign?
Register in the form above to receive your personal invitation via email or SMS.

Examples of what might appear during Secret Black Week:

✔ Exclusive skincare packages with Mist + Serum at a special price
✔ Selected professional shampoos and conditioners – at promotional prices
✔ Luxurious gifts with every order
✔ Competition where you can win a Dyson Airwrap (and more dream prizes)
✔ Limited edition products sold only during the week
✔ Two new launches you don't want to miss